Olivia Strothers on LinkedIn: Slam Dunk? Dick’s Taps into WNBA’s Hot Streak with Line of Co-Branded… (2024)

Recently, I had the opportunity to speak at the Event Marketer Experiential Marketing Summit on Engaging Gen Alpha, our collaborative partnership with Nike and how we leverage community-driven sports experiences to provide access to sport and empower young athletes to feel confident both on and off the court. We debuted It's Her Shot in 2021, with support from the WNBA (Women's National Basketball Association), to empower young female athletes to take their place on the court with confidence, find joy in play and connect with their community. Since its debut, the tour has stopped in nine cities, hosted more than 2,000 athletes and donated over $260K to youth organizations across the country. As the program enters its fourth year bigger and better than ever, I'm excited to share that at the conclusion of this year's tour, It's Her Shot will have hosted an event in all twelve WNBA markets. Building It's Her Shot has been a highlight of my career, and it was a privilege to share a piece of the journey, alongside my counterpart Mindy Helmer, with an audience full of like-minded experiential marketers.#dsglife

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2022 was a special year, and the opportunity to help build It’s Her Shot was no exception.We created It’s Her Shot, in partnership with Nike, to establish safe spaces for young girls to come together and play basketball in their own way. Taking over courts in six cities across the country, we gave young athletes the opportunity to play, compete, showcase their skills and connect with fellow ballers, influencers and hoop legends from all over. Of course, none of this would have been possible without the endless support from my amazing team and all of our partners. It took a dedicated village to produce this program, but special THANK YOUs to Eric Marshall, Mark A. Rooks, Mindy Helmer, Vernon Walker Jr., Connor Kreidle, Abby Wietrzykowski and the rest of our Motive: A Project WorldWide Agency team, as well as our partners at the WNBA (Women's National Basketball Association) & On Board Experiential. 2023, we’re coming for you!

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WNBA (Women's National Basketball Association) 2022 season tip-off is almost here, and this week we're celebrating in all stores, distribution centers and at our corporate office! Lucky to work next to Eric Marshall to bring this to life. We couldn't be more excited, and proud, to kick-off the first full year of this partnership, and to continue elevating this wonderful organization and all of it's athletes. Be sure to tune in to tip-off, starting this Friday, May 6!#RepTheW #WNBATipOff #dsglife #dksteammate

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Such an amazing weekend taking over the famous Venice Beach courts and celebrating the female basketball community in LA! #ItsHerShotLa #Nike #NikeLosAngelesDICK'S Sporting Goods

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Calling all Pittsburgh area freshmen, sophom*ores and juniors to join us and ProCamps® G3 Marketing for the first ever DICK'S Sporting Goods Football Combine on Friday, July 30th. Register at: https://lnkd.in/eas-gCM

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